All your ducks are aligned
OK, you got to a point in your business where you all your ducks are aligned. You’ve got the perfect product, great staff, logistics in place and a rock solid marketing strategy. That’s great. So, let’s say your marketing strategy calls for you to think about your brand. There are many things that branding offers. ... Read More
 
The turnip’s no carrot
The humble old turnip has never had the appeal of a carrot. The carrot is bright, individual and easily identifiable and one dangling in front of you is considered a means to tantalise you in a certain direction. The carrot dangling idiom proposes the carrot is used to draw the mule forward on the premise ... Read More
 
Grey On Red Is So Cool!?

Grey On Red Is So Cool!?

Hmm, less said the better. This is what I mean when I talked about design illiteracy. When you don’t know what your doing it’s as obvious as a pimple on your nose. Most of the time it’s not what you can do with DIY design – it’s what you shouldn’t do. I had a client ... Read More
 
You Tube

You Tube

Well, I suppose the message does get across.
 
Design Sketch

Design Sketch

Best practice in design is to sketch your ideas even in as rough a form possible. These pages never see the light of day as far as the client is concerned but, like a sculptor each revised idea gets honed into a thing of beauty that eventually gets presented to the client. Sometimes this is ... Read More
 
A to B – Simple … So you’d think!

A to B – Simple … So you’d think!

I recently had cause to check bus times from Omagh to Belfast. I can’t imagine the logic of either Ulsterbus’s ‘Journey Planner’ or indeed their timetable page. If you click on timetables your are offered 451 PDFs that you have to download in order to read. Most timetables work on a simple table basis which ... Read More
 
My Eyes!

My Eyes!

MY EYES! My Eyes!  We can’t take it anymore. For all that’s good in humanity we have to acknowledge the dark side. We feel compelled to highlight some of the things wrong with DIY design in the 21st century. We always chortle to ourselves that rarely does anyone ‘have a go’ at being a dentist ... Read More
 
The Puffer Fish

The Puffer Fish

If, like us, you’re a small company that needs to appear to have stature, credibility and style then you need to be a … Puffer fish. No, I’m not off our meds. The Puffer fish (or Blowfish) is an example of millions of years of evolution developing techniques to appear bigger and stronger than it really is. If we ... Read More
 
Branding The Moth

Branding The Moth

Brilliant, the art of appearing ‘not as you are’. You’ve got to wonder at which point did this moth look at a cobra and say to itself, ‘Yeah, that cobra’s got it’s image sorted … I need some of that!.’ And then to evolve to replicate it visually. My mind is now melting in awe. ... Read More
 
Reining Content

Reining Content

The use of photography to convey ideas and concepts is clearly fashionable in this 21st century. Some say the photograph is in danger of being superceded by video but I think if you believed the concept of the paperless office muted some 20 years ago then we have some way to go before we are ... Read More