Brand implementation ensures that your new branding is run out through all media channels including print and digital platforms. Print includes signage, vehicle graphics, brochures, stationery and leaflets. Digital platforms include website, social media outlets, email marketing and powerpoint presentations. All these channels should reflect a core value of the company especially if you have many products or services avaliable. Ideally, when you go to present you company in any capacity your branding should be on point.
At a recent networking event a guest speaker had less than flattering presentation slides that didn’t reflect on the multi-national nature of the companies products and services. Their van graphics look amazing. Their website is smoking but other aspects of their branding was being left in the hands of their design illiterate staff. Larger businesses have Brand Managers that work with Marketing Departments to ensure protection of the brand ethos and message. This can be done at any level of any size of business but it is about awareness. It’s about knowing that your presentation slides are a bit rubbish. Microsoft Office tools are often time thieves. You can spend three or four or eight hours doing a presentation that ends up looking a bit jippy when a designer can do this professionally in an hour. Design makes everything sparkle.