The Puffer Fish
If, like us, you’re a small company that needs to appear to have stature, credibility and style then you need to be a … Puffer fish. No, I’m not off our meds. The Puffer fish (or Blowfish) is an example of millions of years of evolution developing techniques to appear bigger and stronger than it really is. If we think of stinging insects or venomous snakes with their black and yellow warning colours then we can see immediately their using visual indicators to convey a message. So why would human beings be any different? We respond to a range of visual indicators too. It’s called branding.
All too often we see businesses with incredible potential. Regrettably, these businesses all too often underestimate and undervalue the use of branding to elevate themselves. If you want to appear bigger, bolder or brighter than your competitor then enhancing your company branding will give you that. At Push we use contextual design to give you the branding you need to expand and succeed in your business. Branding conveys trustworthiness even before people know what it is you sell. Now that’s powerful.