It can’t be understated that this should be of paramount importance to your business but is so often overlooked. It’s the very thing that will build your business into a brand with stature conveying professionalism and trustworthiness. Building you logo into a brand means that people will recognise you on terms that you have control of. Sports logos like Rebook and Addidas don’t even need writing on them but we understand who they are by shape alone transending language into internationally recohisbale symbols.
What a powerful psycholoogy! If we look at megabrands like Coca Cola or McDonalds we have brands that conveys a emotive reaction because in western society we have been conditioned culturally to respond to brands in way they want us to. Applying these known values to your business, at whatever level or scale, means to you will be understood to be different but like a bigger player. People like, ‘new.’ New players can provide better services or quality or value so we as consumers benefit.