I recently had cause to check bus times from Omagh to Belfast. I can’t imagine the logic of either Ulsterbus’s ‘Journey Planner’ or indeed their timetable page. If you click on timetables your are offered 451 PDFs that you have to download in order to read. Most timetables work on a simple table basis which ... Read More
Brilliant, the art of appearing ‘not as you are’. You’ve got to wonder at which point did this moth look at a cobra and say to itself, ‘Yeah, that cobra’s got it’s image sorted … I need some of that!.’ And then to evolve to replicate it visually. My mind is now melting in awe. ... Read More
Bad design will dilute your message. How a message is received is the whole point of acquiring marketing literature yet so often we see this element undervalued. A printer looks at your literature as a print job. They will apply as little time as possible to resolving design because it is a ‘print’ job. At ... Read More
How many of us have received messages from banks we don’t have accounts in claiming there is an security issue that needs to be addressed. Whereas this is disgraceful, it highlights something that we should all understand – brand legitimises trust. Send out a bogus email as just text and the response would be nil. ... Read More
